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Behind The Sale: 108 Hampton Rd. | Keaty Real Estate
Reading Time: 8 minutes
This is the story of how Keaty Real Estate put a home under contract before it even hit the market.
after it sat on the market with another agency for months 😬
108 Hampton Rd. sits in the beautiful Greenbriar Estates subdivision, centrally located in the heart of Lafayette, Louisiana. The owner’s along with their expert Real Estate Agent had been struggling for quite some time to find the right buyer for this home, without any success. As time passed on, the sellers were not seeing a return, and with a heavy heart, they decided to go in another direction.
Giving Keaty Real Estate Expert Advisor, Nadie Cagley & Jim Keaty, the opportunity to showcase their proven and repeatable systems, protocols, processes, tools, networks, and REALTOR expertise in finding the right buyer for this beautiful home.
At Keaty Real Estate, we pride ourselves in being able to elevate the look and feel of a home for it stand out against this highly competitive market. Our goal is to increase the demand for YOUR HOME, to present it to the market place in a manner that makes it absolutely undeniable.
Jim & Nadie walked the property with the sellers and consulted on the various ways that they could increase the appeal of the home. They brought in a licensed real estate staging consultant, Katelyn Simon, to help with the look and feel of this already beautiful home. You only have but one chance to make a great impression on a home buyer, and we want them to be highly impressed, thoroughly engaged, and their attention peaked.
Therefore, when a buyer arrives for a showing, we ensure that everything is perfect as they walk through the home for sale.
But how do we attract a potential buyer to even come to see your home? Moreover, how do we attract the right buyer that meets the right price to come see your home? Well…its a process:
After we are done staging, we then produce the best digital content possible, which is then syndicated throughout the internet via all social media platforms, web adverts, e-mails, text messages, and even a blog just like the one you are reading now.
Once staging has be completed then its on to the photos!
The National Association of REALTORS (NAR) stated in 2018 NAR Profile of Home Buyers & Sellers
87% of home buyers who searched for a home on the internet found photos to be among the most useful features on a Realtor’s website. Captivating photography and engaging digital content allow agents to serve their clients in the most optimal way. These assets can quickly and effectively and conveniently showcase a listing.
Having a professionally staged home with a professional digital agency overseeing content production generates the best-looking content that is proven to engage, and increase desirability. These claims are all backed by data analytics and marketing test groups.
Don’t believe us? Check this out:
Which room do you find more appealing?
Here is another example:
As you can clearly see, we are increasing the demand for the home by making it as appealing as possible. In fact, we go beyond the norm, not only creating stunning photographs but creating situational lifestyle opportunities. By simply asking “What If?” and then showing a buyer the exact possibilities we propose with such a question.
We like to call this “Re-Imagining”.
The example above, that 108 Hampton Rd Flex Room, any agent in the world can blurt out: “This room has many applications, it could be a media room, or a guest room…it can be whatever you want!”. However, we at Keaty Real Estate like to show our audiences our visions of what could be, not just telling:
Check out some re-imaginings of that same flex room:
In the following image we see the walk-in closets and what appears to be a “nook”. The image is clean, pleasant, and yet leaves much to be desired. Jim Keaty, suggested that we ad a “treadmill” as an example of what can be done with the space. Again, creating visuals that inspire new opportunities for a space in the mind and hearts of a buyer.
Let’s Shoot Some Video!
Beautiful photography works exceptionally well to gain active home buyers as they are perusing the web. However, video is currently the king of digital content:
Is video an important part of your marketing strategy?
% of people who agreeThe perceived importance of video as a marketing tool has significantly increased. In 2015, around 78% of video marketers told us they believed video to be an important part of their marketing strategy. Now, as we enter 2021, that number has increased to 93%.wyzowl.com
The read more about this visit: https://www.wyzowl.com/video-marketing-statistics/
Keaty Real Estate Champion’s Video
Keaty Real Estate leverages video as a tool to engage audiences across multiple social media platforms, and the company’s entire sphere of influence.
See what Jim & Nadie did for 108 Hampton:
This video is not only posted to every platform possible, but it also converted into an advertisement that pushes its viewers to a landing page that features all of the content we created for it. The photos, the videos, and even flow plans like this:
We do advise all of our sellers to invest in the beautification and staging of a property. We fully prepare our listings before we photograph, film, and eventually bring them to market. However, we are also quite transparent with what we are selling. With our Digital Marketing, we are creating a “Window” on the screens of buyers across Acadiana, in order for them to choose your home with confidence, which leads them to your doorsteps, and once they see it in person everything clicks and we then make our way to close the deal.
We also advise on a pre-inspection of a home. This can quell any concerns that a buyer may have, especially when it comes to a home that is a little older.
So we have created all of the assets, the home is ready for “foot traffic”, and now it’s time to get the word out. As we mentioned before, we are posting about our listings everywhere, and we are even creating advertisements, all in the effort to pull home buyers to a particular page that has everything that could ever be known about your listing.
This web page is Keaty A.I.: a computer-automated website that showcases our listings in their best possible light. We pair our awesome content with this intuitive website that allows homebuyers to find out even more about the listing. Keaty A.I. makes it super easy for any interested party to contact us directly to our cell phones via text or direct call, or to our e-mails.
Coming Soon Acadiana
A few years ago Keaty Real Estate launched Coming Soon Acadiana, a social media portal for home buyers to tap into to discover off market properties. A place where one could find a true “gem” of a home, and bid on it before it goes live in the market place.
Here is where 108 Hampton caught the eye of one very ready and able buyer!
The ending of this story is a very happy one.
Where Expert Advisors Nadie Cagley & Jim Keaty, along with the full strength of their Real Estate Team, tools, resources, skills, and network were able to get the seller’s home under contract in record time, and of course help a buyer find the perfect home that fitted all of their needs!
We are a company that is very proud of how we do business, and are honored to help our community and its members succeed. We have hundreds of stories just like this one, occurring every year, all due to our proven and repeatable system.
At Keaty Real Estate we are All in, and are always 110%